We live in a world full of iPhones. Originality has become conformity. And Apple’s once-revolutionary "Think Different" is no longer fitting for them. But it is for Samsung's most unique phone to date. So, we launched the Galaxy Z Flip5 with a campaign that flips the script—inviting people to "Think Different" again by switching to Samsung and challenging conformity.
This campaign featured OOH, social, & OLV.
Case study
And the campaign is now smashing it for the new Samsung Flip6
Awards
Cannes Lions / 1x Bronze
APAC Effies / 1x Silver
AWARD / 1x Bronze
AXIS / 1x Bronze
Best Ads / Best Outdoor ads of the week, January 29th 2024